In the autumn, Jens Nyström will make a switch from Haglöfs to Björn Borg, where he will assume the comparable position of chief financial officer at the Swedish sportswear and underwear brand. Nyström has a varied resumé, having held the same position with a pharmaceutical company, Sanofi, in Sweden. Previously, he worked for Philip Morris and the biotech firm Amgen. At Björn Borg, he will report to the company's chief executive, Henrik Bunge. Nyström will replace Daniel Grohman, who will take on the position of business development director. Named after the tennis legend, the Björn Borg label is present in 27 countries, seven of them in Europe, with 41 stores. The Stockholm based sports brand reported annual net sales of 696.5 million Swedish kronor (€68.5m-$79.5m) in 2017.

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