Jason Zhu has been appointed as general manager of Columbia Sportswear's joint venture in China with Swire Resources. He replaces Alice Lai who returned to a position withg Swire as part of a planned transition. A native of Shanghai, he spent the last 13 years with Nike in China and at its head office in Portland, after working for Procter & Gamble. At Nike, he served as senior strategic account director, senior marketplace management director, action sports category general manager and global category business development director for the Jordan brand.

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