Joakim Gip became marketing director at Patagonia Europe this month,...

Joakim Gip became marketing director at Patagonia Europe this month, based in Annecy. For the last two years Gip was market communications manager at Clas Ohlson, a Swedish household equipment retailer, but before that he spent three years at Peak Performance, the Swedish ski, outdoor and golf apparel brand, as marketing director. Gip will be working together with Stefan Wahlén, another former executive of Peak Performance, who became managing director of Patagonia Europe last year. Wahlén started at Peak Performance two years before Gip, but the two worked together at the company for three years, with Wahlén as global sales director. The marketing job at Patagonia Europe became vacant after Jonathan Petty moved to London a few weeks ago to become regional manager for Patagonia in northern Europe.