Jochen Lagemann, Primaloft's managing director for Europe, has been granted additional responsibilities. As well as Europe, he will also be in charge of Asia. This position is new. At the same time, the American specialty company for insulation solutions has appointed Eileen Berner to the role of sales director for the Americas. She will operate from the headquarters in Latham, New York. For the European market, Primaloft has promoted Chris Humphries to the role of sales manager. Previously he handled only sales in the U.K. and the Nordic countries. Reporting to Lagemann, he will continue to carry sales and marketing responsibilities for the U.K directly. Sales and marketing in Sweden, Norway, Finland, Denmark and Iceland will be handled by Mats Jengard, who has worked for many brands, retailers and suppliers including Teva, Stadium, W. L. Gore & Associates and Norrona. In Asia, Lagemann will be supported by Josef Kovacs for customer service. He previously served at companies such as Marc O'Polo, H.I.S. Sportswear, Point of Sport and W. L. Gore & Associates.

Topics