Jonas Peterson has replaced Magnus Månsson as chief executive of Craft, the sports apparel specialist owned by the Swedish New Wave Group. Peterson already worked at Craft a few years ago as sales and marketing manager but in May 2010 he became chief executive of Cross Sportswear, another Swedish brand, focusing on snow sports and golf apparel. He left that company at the end of last year to join Ludvig Svensson, a technical textiles firm. Peterson returned to Craft after Månsson decided to leave the company in October to switch to Nelly.com, the Nordic online fashion retailer, as previously reported.
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