Lifestraw, the Dutch-based producer of water filters and purifiers that recently joined the Conservation Alliance in the U.S., has appointed Try Trimmer as national sales manager, based in Seattle, for the North American market. Lifestraw says he is bringing ten years of experience in wholesale, retail and key account management. Among other roles, he spent more than three years at Mountain Hardwear as key account manager for REI. Under its “Give Back through Retail” program, Lifestraw uses a portion of its sales proceeds to provide clean water to communities around the world that need it badly.

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