In order to continue offering customers high-quality, state-of-the-art products in the future, the supervisory board and management board of Europe’s largest bicycle dealer group and cooperative, ZEG (Zweirad-Einkaufs-Genossenschaft eG), have launched a holistic, long-term corporate strategy. An important part of this “Agenda 2030” is to recruit an additional executive board member. With Fred Schierenbeck, the Cologne-based company has been able to recruit a proven industry expert. He will take up his new position on July 1. Schierenbeck is currently still working as managing director at the Hamburg-based bicycle supplier Stevens Vertriebs GmbH. Previously, he held leading positions at Continental and at the Austrian Shimano importer, Thalinger Lange GmbH.
In the future three-member executive board, Schierenbeck will be responsible for marketing and sales. At the same time, the contracts with long-serving chairman Georg Honkomp and board member Egbert Hageböck were extended.
ZEG’s Agenda 2030 focuses on new, forward-looking digitization and quality concepts that are to take effect in all areas of the company – “in stationary retail as well as in online sales and marketing, product development and service.” In addition to digitization, Honkomp sees the new Veloland franchise organization as another focal point.
