Oboz has hired Kira Stoops as its new marketing manager. Based at the little American town Bozeman, home of the young American footwear company, she has been a journalist, designer and copywriter for a local creative agency, Mercury CSC, and for newspapers and magazines. In 2008, she started her own project, Flying Bicycle Creative, developing brand and contents strategies and concepts for clients in outdoor recreation, tourism and eco-friendly products.