OCC, the U.K. trade publication, reports on a couple of new distribution setups for the U.K. and Ireland. MBC has been appointed as U.K. distributor for the French ski brand Black Crows. MBC will be supporting both existing and new retailers of the brand with a higher marketing budget and has already moved to build its team of athletes and brand ambassadors. MBC recently announced that it was giving up its GoalZero business. Finally, SMG Europe will be handling the exclusive distribution in the U.K. and Ireland of Kelty and Wenzel, brands owned by American Recreation Corporation.

Topics