Outdoor Research has hired Andy Burke as head of commercial sales and Dan Petersen as senior manager of corporate and group sales. Both are seasoned executives, and their appointment follows the departure late last year of Dave Mahoney, who was Outdoor Research's vice president of sales. For the past eight years, Burke had been in charge of U.S. sales for Prana, the American producer of sportswear and accessories recently bought by Columbia Sportswear. Petersen had spent a decade in sales at Marmot and another decade in retail analysis at Patagonia. At present, Outdoor Research is also implementing an e-commerce and procurement platform to streamline merchandising for retailers and link them up with its own inventory management system.

Topics