Primaloft has named Mats Jengard sales & marketing territory manager for Scandinavia. In this function, Jengard will be responsible for expanding the Primaloft brand in Norway, Finland, Iceland and Sweden. Jengard is an established expert in the outdoor market, with many years of experience in the Scandinavian outdoor industry and with famous brands and outdoor outfitters such as Teva, Stadium, W. L. Gore & Associates and Norrøna. He will be reporting to Chris Humphris, Primaloft's European sales manager. Additionally, Alvaro Susena is now working as a freelance public relations specialist for the Scandinavian market, focusing on Sweden and Norway, effective Oct. 1. Susena reports to Irina Mock, Primaloft's European public relations manager, and is based in Gothenburg. He will work to promote the recognition of the Primaloft brand, as well as its technologies and products, using a broad spectrum of media in Scandinavia. Susena brings more than 17 years of industry experience in public relations, journalism and retail markets, combined with profound knowledge of “ingredient branding.” He has worked for companies such as Black Diamond, W. L. Gore & Associates, Udéns Sport and Freeride.se.

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