Sierra Designs has promoted Andrew Day to vice president and general manager. He will be taking charge of the Colorado-based outdoor company's “Think Outside” campaign as well as its partnerships with retail groups, such Grassroots Outdoor Alliance. Day has been working in the outdoor sporting industry since 1995. He has been with Sierra for more than a year and was previously senior product manager and then director of product at Kelty Pack. He has also worked for Pearl Izumi.

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