Tina Rolén, former marketing director at Haglöfs, has joined VF Corp. to take the marketing lead at Vans in Europe, the Middle East and Africa (EMEA). Rolén has spent many years in the sports, outdoor and fashion industry, working with brands from Nike and Adidas to Mini Rodini and Haglöfs. She has been replaced at the Swedish outdoor company by Andreas Engstrand. He joined Haglöfs around the end of July as global marketing director after about 20 years with advertising agencies such as Åkestam Holst, Forsman & Bodenfors, Acne and Garbergs. Engstrand was most recently senior account director at Ingo, which is part of the Grey and Ogilvy network.
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