Vaude has appointed a new product manager in charge of its footwear division, Oliver Korden, with the aim of boosting the share of its revenues coming from this sector. Shoes represent only 3 percent of the company's turnover, but their sales grew by 15 percent this year, and the company wants their share to rise to 8 percent within the next five years. It wants to use ecological materials and manufacturing processes in this segment, as it does in other categories. Korden, who is 42 years old, has been serving lately as product line manager for footwear at Intersport International. He previously worked for Asics and Scott Sports. At Vaude, Korden takes the place of Michael Mühlberg. The company is recruiting a product manager for mountain sports footwear to work with Korden.

Topics