VF Corporation has appointed Jeremy de Maillard as vice president of marketing for The North Face in Europe, the Middle East and Africa (EMEA), replacing Eric Pansier who has left the group to pursue other interests. He reports to Arne Arens, vice president and general manager of TNF EMEA. De Maillard has been with VF since 2008. He has apparently done wonders over the past six years for another VF brand, Vans, which has grown very fast in Europe lately. Praising his “consumer understanding and digital marketing vision” a statement by the group says he played a key role in driving collaboration between marketing, sales, product and retail, helping to position Vans as a true icon in youth culture. De Maillard will be fully dedicated to TNS while continuing to oversee the new House of Vans project in London for the foreseeable future.

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