All Fenix Outdoor articles
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ArticleFenix Outdoor’s capital, inventory advances unable to offset market malaise
Outdoor market problems, including high retail inventory levels and impactful weather conditions, continue to impact progress at Fenix Outdoor despite the company’s liquidity and inventory level improvements. Group Executive Chairman Martin Nordin attributed the current outdoor market conditions to a consumer shift to less expensive products and possibly a post-Covid ...
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News briefsFenix Outdoor starts producing at Maloja’s VioModa in Bulgaria
Fenix Outdoor has partnered with German outdoor brand Maloja to operate apparel manufacturing at Maloja’s existing production facility, VioModa, in Plovdiv, Bulgaria. This is the first step towards Fenix Outdoor’s establishment of apparel production in Central Europe. The company sees this as a crucial step towards improving its competitiveness through ...
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News briefsFjällräven in top position at Tradera
Fjällräven has ranked first in both the overall apparel industry category and the outdoor apparel category in the Circular Brands 2024 annual report from Tradera, Sweden’s largest second-hand marketplace. The Tradera Circular Brands 2024 is a report that showcases the clothing brands that are most valued on tradera.com and are ...
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ArticleFjällräven recognized as Sweden’s most sustainable brand for fifth consecutive time
For the fifth time in a row, Fjällräven is perceived by Swedish consumers as the country’s most sustainable brand in the “Clothing and Fashion” category in the Sustainable Brand Index 2024. With the help of 80,000 consumers in eight countries, the Sustainable Brand Index measures and analyzes ...
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News briefsNaturkompaniet acquires Regntøyspesialisten
As part of its further expansion in Norway, the Sweden-headquartered outdoor retail chain Naturkompaniet has acquired 100 percent of the shares in Regntøyspesialisten AS in Kristiansand. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position in the outdoor industry in Norway. Naturkompaniet is a ...
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News briefsFenix Outdoor acquires 30% of its Czech retail partner
Fenix Outdoor, the international outdoor equipment and apparel company based in Zug, Switzerland, since 2014 but listed on the Stockholm Stock Exchange due to its Swedish roots, has acquired a 30 percent stake in Arctic Fox s.r.o., its retail partner operating six Fjällräven stores and an online business in the ...
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ArticleFenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
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News briefsNew CTO at Fenix Outdoor
Source: Fenix Outdoor Eefje Jacques Fenix Outdoor has announced that its CIO Jan Lindmark will retire on April 1, 2024, while remaining with the group as an external consultant. Lindmark joined Stockholm-based Fenix Outdoor in August 2022 and led an overhaul of the company’s technical department, establishing ...
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News briefsHanwag appoints Senior Sales Manager for Germany
The hiking and mountaineering boot manufacturer Hanwag, part of Fenix Outdoor AB, is expanding its sales team in Germany.
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News briefsThis Black Friday, Naturkompaniet opens second-hand departments in four stores
Swedish outdoor retail chain Naturkompaniet is starting to open second-hand departments for a wide range of used products from different brands. Naturkompaniet has 36 stores throughout Sweden, and four of them will offer high-quality second-hand outdoor clothing and equipment from Nov. 24, 2023. The first stores to introduce the concept ...
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News briefsNaturkompaniet opens two new stores in Norway
Swedish outdoor retail chain Naturkompaniet, part of Fenix Outdoor, has opened two new stores in Norway. The latest openings took place on Nov. 3 at Storgata 70, Lillehammer, and Storgata 52, Tromsø. With these two new stores, Naturkompaniet expands its product range and strengthens its position as a leading player ...
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ArticleFenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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ArticleIndustry inventory issues dampen Fenix’s Q2 results
Fenix Outdoor International, facing “very challenging” market conditions and “substantial price pressure” due to high outdoor industry inventory levels, realized a 74 percent decline in Q2 Ebit to €3.1 million from €11.7 million. The operating margin narrowed to 0.1 percent from 5.9 percent. Net profit declined by 94 percent to ...
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News briefsNaturkompaniet acquires Norwegian online store and brick-and-mortar stores
Naturkompaniet AS and Exist Internet AS announced that Naturkompaniet is acquiring 100 percent of the shares in Exist Internet AS, Fjellshop AS and Fjellshop Tromsø AS. The acquisition is part of Naturkompaniet’s strategy to expand its offering and strengthen its position as a leading player in the outdoor industry in ...
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News briefsNaturkompaniet opens flagship store in Oslo
Source: Glenn Pettersen Naturkompaniet - Hegdehaugsveien 29, Oslo Knowledge and sustainability are the focus of Naturkompaniet’s new flagship store on Hegdehaugsveien in Oslo. Originally founded in Sweden in 1991, this is the company’s sixth store in Norway, offering well-known brands such as Fjällräven, Patagonia, Arc’teryx, Osprey, Devold, ...
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News briefsAtsko with new German distributor
Source: Atsko Fenix GmbH, based in Hückelhoven, will act as general importer for the products of US manufacturer Atsko on the German market from Aug. 1, 2023. The Sno-Seal, Sports-Wash and Water-Guard cleaning and care products from Atsko are already well established in the German and European ...
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ArticlePrimus acquisition completed, new company Primus-Silva AB in operation
Silva Sweden AB has acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB. The transaction closed on April 28, 2023, after the acquisition became official on Dec. 7, 2022. Since then, Primus, Silva and Fenix have worked to complete all operational transitions, including business systems, internet, ...
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ArticleNaturkompaniet donates €327,000 to biodiversity projects
Outdoor retail chain Naturkompaniet, part of Fenix Outdoor and operating 42 outdoor stores in Sweden and Norway, has announced the winners of its 2023 “Naturbonus” (Swedish for “nature bonus”). This year, the funds go to four organizations, all of which protect biodiversity in Sweden. Together, they will receive SEK 3.7 ...
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ArticleFenix posts record Q1 sales but sees uncertain Q2 amid high inventories
Fenix Outdoor International reported sales of €180.0 million in the first quarter of 2023, a new record for the first three months of the year and up from €165.2 million for the year earlier, although margins remained under pressure amid inflation. Ebitda inched up to €31.2 million from €30.8 million ...
