All Fenix Outdoor articles – Page 4
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News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
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Article
Fenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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News briefs
Fenix Outdoor suggests canceling dividend
On March 17, the board of directors of Fenix Outdoor proposed to the general meeting of shareholders that no dividend be paid this year. The board justified this proposal by saying that the market situation will remain turbulent in view of the global situation. The coronavirus and the measures taken ...
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News briefs
Per Wååg appointed new global chief executive of Primus and Brunton Outdoor
Fenix has promoted Per Wååg, a company veteran, to global chief executive of Primus and Brunton Outdoor. Wååg was previously general manager of Brunton, which is also the distributor of Primus in North America. Fenix owns such other outdoor brands as Fjällräven, Hanwag and Royal Robbins and is the parent ...
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Article
Disappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
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