All General Outdoor articles – Page 11
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News briefsCradle to Cradle introduces C2C Certified Circularity
The new product certification is said to “reshape sustainable product design and manufacturing,” and can be used by companies of all sizes.
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News briefsAlpkit opens first European store in Munich
The certified B Corp shares the store with Veloroo and Sonder Bikes and brings sustainable outdoor and bikepacking gear from Britain to European consumers.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleNike reportedly reviving its outdoor sub-brand ACG
According to media reports, Nike plans to revitalize its outdoor sub-brand ACG under new leadership in Asia.
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News briefsBuff joins POW and artist Kate Zessel for climate action
The headwear brand launches limited-edition gear in collab with the non-profit and the Canadian artist to support climate advocacy and mountain preservation.
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News briefsCompass Diversified announces $100m share buyback program
The owner of PrimaLoft, Boa and 5.11 launched the program citing confidence in its growth strategy and strong market positioning.
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ArticleRVRC reports 18% revenue growth, expands global presence
RevolutionRace’s sales growth in 2023/24 was driven by international expansion and product development as it broadens its global presence across 40 countries.
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News briefsEddie Bauer debuts heritage-inspired capsule
The new Reissue collection revives classic styles for modern outdoor wear.
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News briefsDimpora launches membrane with highest biobased content
The Swiss company introduces Dimpora Bio, a sustainable membrane with over 60% biobased content, advancing eco-friendly materials in outdoor apparel.
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News briefsCimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
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News briefsSpy+ achieves B Corp certification
The performance eyewear brand is now a certified B Corp, emphasizing its commitment to eco-conscious performance eyewear with impactful environmental goals.
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ArticleKathmandu launches puffer jacket made from recycled car tires
The eco-friendly jacket uses Q-Cycle by Fulgar, an innovative polyamide 6.6 yarn.
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News briefsBangladesh hosts forum for climate action in apparel
Global stakeholders gathered at the Bangladesh Climate Action Forum to address sustainability and resilience in the apparel industry.
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News briefsTernua to begin using sustainable, scannable cotton
Ternua will introduce its first garments made with Good Earth Cotton in its autumn/winter collection late this year – namely, Ailik T-shirts and sweats for men and women. The novelty is the fruit of collaborations with three other companies. One is Belda Lloréns, a producer of “sustainable yarns” from Alicante, ...
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News briefsColumbia opens two Spanish flagships
The brand is looking toward the country’s youth market.
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ArticleCascale’s MCAP supports climate action for manufacturers
Cascale’s Manufacturer Climate Action Program empowers global manufacturers to set science-aligned targets to reduce industry emissions.
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News briefsSvenskt Sportforum launches job portal
The Swedish sports industry organization unveiled a new website to connect professionals with opportunities across the sports industry.
