All General Outdoor articles – Page 121
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsAdidas starts collaboration with PrimaLoft and Parley for the Oceans
Adidas has integrated two new “My Shelter” styles in the Terrex outdoor collection for fall/winter 2021, designed in an industry-first collaboration with Parley for the Oceans and PrimaLoft, featuring woven shells made in part from recycled materials such as PrimaLoft Insulation x Parley Ocean Plastic. The insulation is made from ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsCamelBak and Lifestraw collaborate, integrate Give Back charity program
Hydration specialists CamelBak and LifeStraw are launching the new “Eddy+ filtered by LifeStraw” collection that includes integrated water bottles, reservoirs and stand-alone filters. Using a new two-stage filtration technique, the filter can also be purchased as a stand-alone accessory or combined with a bottle or reservoir filtration kit. Sales from ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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News briefsDimension-Polyant switches to more sustainable fabrics
German fabric manufacturer Dimension-Polyant complements its VX series of pack laminates with the new RX line. The new offerings are climate-neutrally produced from cradle to gate with a varying share of recycled polyester fibers. To label its sustainable range of fabrics, the company has created the new “cleenTec” seal that ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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ArticleHelen of Troy’s Hydro Flask sees Q2 sales progress, raises FY outlook
The Houseware segment of Helen of Troy, which includes outdoor drinkware brand Hydro Flask, saw revenues in the second fiscal quarter ended Aug. 31 grow by 6.7 percent to $215.2 million. The improvement was due mainly to an increase in brick and mortar sales for both Hydro Flask and OXO ...
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ArticleThe rugged outdoor footwear market fell by 5.6% in 2020
After rising by 7.0 percent in 2019, the global market for branded outdoor shoes went down by 4.9 percent to $5,237 million in terms of U.S. dollars in 2020, based on an annual study of some key vendors’ revenues for this kind of product conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence. However, a major recovery is expected in 2021 and 2022, according to many companies in the sector.
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Article50% digital ticket discount for EDM subscribers for NEXT TEXTILE conference on Oct. 12
The Outdoor Industry Compass and EDM Publications are happy to announce that our subscribers are invited to benefit from a 50 percent discount on digital tickets for next week’s NEXT TEXTILE conference in Sweden. You can find the discount code at the end of the article.
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News briefsAdidas Y3 launches Terrex footwear and jackets
For this fall’s urban sportswear line Y3, Adidas is launching a new Terrex Swift R3 GTX sneaker in two colorways as well as two Gore-Tex shell jackets (one hard shell and one down insulated parka). The Y3 Terrex footwear capsule collection is launched on Oct. 14, while the apparel drop ...
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News briefsAdidas rolls out resale program
Adidas’ new “Choose to Give Back” resale program, which leverages thredUP’s Resale-as-a-Service® (RaaS®) platform and expertise, allows consumers to send used products from any brand to Adidas for reuse or resale via the Adidas Creators Club App. The program – part of the company’s efforts to promote a circular product ...
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ArticleOdlo reorganizes its business structure in German-speaking countries
Pascal Schweizer, Odlo’s country manager DACH, is seizing the opportunity of the departure of field sales manager Matthias Faller to reorganize responsibilities in the German-speaking region. Faller is leaving Odlo on Oct. 31 after almost five years with the company. Moving forward, a dedicated sales manager will be in place ...
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ArticleOutdoor industry stocks declined by 6% in Q3
Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...
