All General Outdoor articles – Page 124
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News briefsRab and Kendal Mountain Festival announce “The Mountain People Film Grant”
Rab (owned by Equip Outdoor Technologies Ltd.) will be awarding “The Mountain People Film Grant” at this year’s Kendal Mountain Festival, which will run from Nov. 18 to 21. Equip brands Rab and Lowe Alpine have been long-standing partners of the festival, and the grant is part of their support ...
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News briefsSchöffel-Lowa retail joint venture expands its store network
The joint venture Schöffel-Lowa-Sportartikel GmbH & Co. KG, once founded by the two German outdoor companies Schöffel and Lowa, is strategically expanding its store network. Two new shop-in-shop locations opened in southern Germany on Sept. 16 and brought the joint venture’s sales network to 35 (29 in Germany, 4 in ...
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News briefsLycra introduces new one-size-fits-more fiber
With the launch of a new stretch fiber named Lycra Adaptiv, The Lycra Company (based in Wilmington, U.S.) is addressing the demand for more inclusive sizing that is not only important for consumers but might also allow for a potential reduction of SKUs by covering a broader range of body ...
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News briefsOutDoor by ISPO Global Summit Edition reveals event program
With a schedule of workshops, keynotes and networking opportunities, the first Global Summit Edition of the OutDoor by ISPO will take place from Monday, Oct. 4, through Thursday, Oct. 7. Besides the physical brand presentation space, re-connecting – or even generating new contacts – is in the ...
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News briefsSpain’s outdoor exports grow strongly in H1 2021 compared to pre-Covid period
According to the Spanish business magazine Palco23, citing figures from Icex Spain Export and Investment, Spain’s exports of outdoor equipment reached a total of €122.5 million between January and June 2021, an increase of 67.5 percent compared to the same period in 2019. Over the past five years, exports in ...
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News briefsPertex introduces mono-material laminate Pertex Shield Revolve from recycled polymer
Fabric specialist Pertex, based in Clitheroe, U.K., announced the go-to-market of its new range of waterproof/windproof/breathable materials named Pertex Shield Revolve. The new laminated materials are made from a single polymer (100 percent recycled polyester) in order to improve both the recyclability and carbon emissions of the fabrics. The mono-material ...
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News briefsVF and Redress announce winner of 2021 sustainable design competition
VF Corp. continued its three-year partnership with environmental organization Redress by announcing the winner of the 2021 Redress Design Award, the world’s largest sustainable fashion design competition. Ten finalists from the U.S., U.K., Germany, India and Greater China participated in virtual events held Sept. 1-11. The event included educational challenges ...
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News briefsEarly-bird bookings for Slide and OTS close mid October
The Slide and Outdoor Trade Show Winter, planned for Oct. 18-20 at the Telford International Centre, U.K., reports increasing demand for its exhibition space. According to the organizing company Rare Management, two-thirds of the space is already booked. For brands wanting to take advantage of reduced booking rates, time is ...
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News briefs
Hunter launches first marketing campaign under Paolo Porta’s leadership
Hunter has unveiled “For the World Outside,” its first marketing campaign under the leadership of chief executive Paolo Porta, who joined the company in March. The new seasonal campaign of the British heritage boot brand features images by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a ...
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News briefsPolygiene hires Sean Tindale as new CMO
Source: Polygiene Sean Tindale, new CMO Malmö, Sweden-based Polygiene Group has appointed Sean Tindale as its new chief marketing officer, effective at the end of September. He is joining in from the fashion brand Vero Moda (owned by the Besteller Group), where he was global marketing director ...
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News briefsAclima works with Norwegian non-profit to find new sustainable solutions for textiles
REV Ocean, a non-profit company founded in 2017 and funded by Norwegian businessman Kjell Inge Røkke to restore the ocean to health, and Norwegian wool apparel specialist Aclima have entered into a collaboration agreement to develop new sustainable solutions for the textile industry. REV Ocean is focused on creating positive ...
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News briefsNew presidents for prAna and Mountain Hardwear
Columbia Sportswear has announced the promotion of Troy Sicotte to president of Richmond, California-based brand Mountain Hardwear and the appointment of Monica Mirro as president of prAna in Carlsbad, California. Both report to Craig Zanon, who was named senior vice president of emerging brands for the group earlier this year. ...
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ArticleTravis Campbell acquires Eagle Creek from VF, European organization stays on board
Effective Sept. 3, the newly formed Eagle Creek Holdings LLC owns Eagle Creek after acquiring the brand from VF Corp. The new entity based in Steamboat Springs, Colorado, is owned by Travis Campbell, an outdoor industry veteran and former president of emerging brands at VF, who left the group end ...
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News briefs
Cotopaxi secures growth investment
U.S. outdoor brand Cotopaxi has secured funding led by Bain Capital Double Impact, Bain Capital’s impact investing strategy. The investment is expected to support Cotopaxi’s global growth, acceleration of its global omnichannel and experiential retail strategy, sustainable product strategy, and impact on poverty alleviation and community development support. As part ...
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ArticleHoudini drives expansion of circular economy movement with new shareholder
Swedish outdoor brand Houdini Sportswear announced that Italian investment firm GDTRE will join the brand’s co-founders, Hanna Lindblad and Eva Karlsson, who both hold a minority stake in the company and together own 77 percent of the company, as well as Stefan Ytterborn, founder of POC and CEO and founder ...
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News briefsColumbia to introduce next evolution in thermal-reflective Omni-Heat insulation
Columbia Sportswear has announced a patented, NASA-inspired new addition to its Omni-Heat line of insulation materials. The new Omni-Heat Infinity technology is a “gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability.” Columbia will use the material in more than 80 jackets, boots and accessories ...
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OpinionOpinion: Sustainability - Have we all got the wrong approach?
There is not a single outdoor brand I know that does not have a sustainability policy – if anything, the term sustainability has been used for such a wide range of applications even I end up confused as to what it really means. There are two common definitions: the ...
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ArticleKantar Media Reactions study 2021 sees local advertising strong besides digital channels
Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...
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News briefsKeen launches recycled content certification program
Portland-based footwear company Keen is starting a new sustainability initiative based on its growing Harvest line partly made from recycled materials. The new Harvest certification program is part of Keen’s “Detox the Planet” Initiative and is primarily a communication tool that offers transparency on how much industrial waste is recycled ...
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News briefs
Artilect to use Trizar treated fabrics for new collections
U.S. start-up brand Artilect Studio will add Trizar fabric technology to some of its new cold-weather styles for fall 2022. The protective ceramic coating material (used under the Emisshield brand name to protect space ships from heat) integrates heat-radiating agents that should increase warmth and moisture vapor transmission rate, improve ...
