All General Outdoor articles – Page 167
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ArticleBradshaw Taylor repositions Le Chameau
After Bradshaw Taylor Ltd, an outdoor sales specialist from Oakham, UK, bought the premium boot brand Le Chameau last November, the family business has invested heavily in the brand. To position it well for the future, company boss Corry Taylor and his team have made drastic and daring changes that ...
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News briefs
Poler Stuff is testing the European market
Poler Stuff, the U.S. outdoor and lifestyle brand that re-emerged in 2019 after it was acquired by the Pacific & Everest Lifestyle Company after going bankrupt the year before, is expanding into wholesale channels across North America and international markets with the launch of its spring 2021 collection. Current international ...
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News briefsTimberland and BASF join forces on work shoe
Timberland Pro’s Reaxion safety shoe features the brand proprietary Aerocor Energy System as well as BASF’s Elastollan thermoplastic polyurethane (TPU). The Aerocore Energy System is comprised of three layers that work together for energy return, comfort and grip: the Anti-Fatigue Technology footbed, a foam midsole, and a non-marking outsole. Meanwhile, ...
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News briefs
Anta and the WWF agree to international partnership
The Anta Group has announced a new agreement with the World Wide Fund for Nature (WWF) that engages both parties to jointly invest more resources on sustainable environmental development, drive the sustainability transformation of the textile industry and enhance biodiversity conservation. Based on a three-year collaboration framework, the two parties ...
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News briefsRab is Lowe Alpine’s new online home
Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long ...
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News briefs
Merrell initiates third-party cultural audit to assess brand status
Earlier this summer, Merrell committed to take action to drive systemic change within its own walls and throughout the outdoor industry. To this end, the brand has identified its four strategic focus areas: Internal team and culture, strengthening voices through partnerships and storytelling, transforming the outdoor spaces to make them ...
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News briefsPatagonia: live panel discussion on Regenerative Organic Farming
At the end of last month, Patagonia launched a campaign on Regenerative Organic Farming and wants to trigger nothing less than a revolution in agriculture in the coming years. In the second part of the online event series, the pioneers of this agricultural model will now introduce themselves and report ...
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News briefsBergans resumes advertising on Facebook
After refraining from advertising on Facebook and Instagram in support of the “Stop Hate for Profit” campaign, Bergans of Norway announced that it would now resume its advertising activities on social media. The Norwegian outdoor brand said it had a good dialogue with Facebook, which in turn had implemented several ...
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News briefs
Scottish scientists develop new sustainable nylon production method
Researchers from the University of Edinburgh have developed a sustainable way of manufacturing adipic acid, a key component of nylon. The scientists modified the genetic code of the common bacteria E. coli in the laboratory. The modified cells were grown in liquid solutions containing guaiacol, a naturally-occurring chemical and the ...
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ArticleEOG supports Germany’s plans for a Supply Chain Act
Arne Strate, the general secretary of the European Outdoor Group (EOG) has spoken in support of Germany’s planned Supply Chain Act. In a public statement, he said: “The EOG has been closely following the progress, both in the context of the work of our own members in the country, and ...
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News briefs
PrAna launches program to reduce plastic and excess waste in packaging
PrAna, one of Columbia Sportswear’s brands, has announced the Responsible Packaging Movement (RPM), a program to inspire and create industry-wide change. Since 2010, prAna has taken a grassroots approach to reduce plastic and excess waste in its packaging and eliminated more than 17 million poly bags from the supply chain. ...
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News briefs
The Russian outdoor market is recovering
Russian citizens have been increasingly buying outdoor goods during the past few months, as research conducted by the Moscow-based think tank OFD Platform shows. For instance, since the withdrawal of the retail lockdown on May 12, physical sales of tents have increased by 11 percent from the same period ...
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ArticleCurrency headwinds weigh on Helly Hansen’s results
Helly Hansen’s revenues for the second quarter fell by 21.0 percent to 68.9 million Canadian dollars (€44.1m-$52.1m), weighed down by store closures and foreign-currency-headwinds. In constant currencies, they fell by 12.6 percent. Most wholesale customers were closed across the globe in the quarter, as were distribution centers and retail stores. ...
