All General Outdoor articles – Page 51
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
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ArticleDometic Q2 organic sales fall 10% as restructuring moves forward
Dometic generated sales of 8,329 million Swedish kronor (€725.5m) in the second quarter of 2023, down by a reported two percent compared to the year earlier and 10 percent lower on an organic basis. The Swedish specialist in products for outdoor and mobile living traced the decline in organic sales ...
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News briefsKathmandu launches Kathman-REDU in Melbourne
New Zealand outdoor apparel brand Kathmandu has launched a new circular economy initiative called Kathman-REDU, a program in which defective, returned or unsaleable items are cleaned, repaired and restored to saleable condition. The program launched at Kathmandu’s Richmond and Galleria stores in Melbourne, Australia, and will expand over time. The ...
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News briefsSSU appoints former Accell Group CEO to its board
German, U.S.-listed cycling, outdoor and team sports e-commerce retailer Signa Sports United N.V. (SSU) has announced the appointment of former Accell Group CEO Anthonie “Ton” Anbeek to its board of directors. The appointment is effective April 1, 2024. Source: Accell Group Ton Anbeek With Anbeek, SSU said ...
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News briefsPatagonia scales up its after-sales repair services
Building on a long-standing tradition of repairing clothing, Patagonia has launched a new phase of its Worn Wear initiative in Europe and launched an online “Repair Portal.” Patagonia’s goal is to increase the number of repairs fourfold to 100,000 per year until 2028. To achieve this goal, the new online ...
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News briefsThe figures of the 2023 ORBDays
The 9th edition of Outdoor & Running Business Days (ORBDays), which took place in Italy’s Riva del Garda on July 9-10, 2023, hosted 1,200 retailers and showcased the products of 115 exhibitors and 220 brands. The trade event attracted more than 2,800 visitors. ORBDays, organized by Sport Press Srl SB, ...
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News briefsSprayway continues partnership with Trash Free Trails
Sprayway extends its partnership with the Trash Free Trails educational program in the UK, The TrashMob Academy. Trash Free Trails focuses on motivating young people because they are the ones who have the greatest interest in protecting the places we all know and love. Trash Free Trails wants to give ...
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News briefsThule Group brings in new CFO from Renewcell
Source: Thule Group Toby Lawton Toby Lawton has been appointed chief financial officer and member of the Group Management of Thule Group, based at the group’s headquarters in Malmö, Sweden. He succeeds Jonas Lindqvist, who announced his departure in May. Lindqvist had been the CFO of the ...
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News briefsMeander Apparel launches crowdfunding campaign to support growth
Scottish sustainable outdoor lifestyle brand Meander Apparel has launched a £150,000 (€174,000) equity crowdfunding campaign to back the growth of its product range and the expansion of its retail presence across the UK, US and Europe. Earlier this month, the company received a £25,000 (€29,000) loan from the British Business ...
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News briefsREI wants every American within 5 minutes of outdoor space
REI Co-op has announced a multi-year, nationwide initiative across the U.S. to ensure that every person has immediate access to outdoor spaces. Dubbed “Outside in 5,” the community-led project will support local projects and national legislation. The co-op will also be putting $5 from every co-op membership into the REI ...
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ArticleBenefit from early bird rates as preparations for EOS 2023 enter final phase
Delivered by the European Outdoor Group (EOG) in partnership with Bundesverband der Deutschen Sportartikel-Industrie (BSI), this year’s European Outdoor Summit (EOS) will be hosted in Berlin on Sept. 28 and 29 at Festsaal Kreuzberg, an eclectic events and concert venue situated in the Treptow-Köpenick district, the largest and greenest neighborhood ...
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News briefsNuyarn manufacturer welcomes Business Development Director for Europe
Source: TMC Ltd Timo Pape TMC Ltd (formerly The Merino Company), the New Zealand owner of Nuyarn spinning technology and manufacturer of the Herculan wool blend (a durable substitute for nylon and other synthetics), has expanded its team with the addition of Timo Pape, an outdoor and ...
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News briefsHelinox to open its first European store in Paris
Helinox, the South Korean brand specializing in outdoor and camping gear, will open a store in Paris next year, Sport Guide reported. The new 140-sqm retail space, the brand’s first in Europe, will be located at 10 rue du Perche in the fashionable Marais district of the French capital city ...
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News briefsEddie Bauer launches UK website
American outdoor brand Eddie Bauer has launched a new UK website. The move is part of a planned expansion into the European and British markets, with the brand stating on LinkedIn before this year’s Outdoor Trade Show (OTS), ”We are planning direct to consumer, retail stores and wholesale partners to ...
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News briefsVango introduces augmented reality to retail
British outdoor brand Vango is launching Vango ViewAR, a brand-new augmented reality technology. An industry first, Vango ViewAR offers Vango customers a full-size 3D augmented reality view of tents and awnings after scanning a QR code. For the first time, customers can quickly and easily view, measure ...
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News briefsOrtovox to stop using PET-recycled polyester
Ortovox has announced that it will no longer be pursuing its switch to recycled polyester from bottles, saying that “bottles remain bottles and clothes remain clothes.” In its annual Planet Report 2023, the company calls this type of recycling too short-sighted, explaining once bottles have been processed into clothing, they ...
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ArticleHydro Flask faces market pressure, Osprey sales up in Q1
Adjusted operating income slipped by 8.9 percent to $34.3 million from $37.6 million for the Home & Outdoor segment of Helen of Troy for the first quarter ended May 31. Excluding a nearly $3.1 million impact related to the bankruptcy of retailer Bed, Bath & Beyond, Q1 operating income for ...
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News briefsOutdoor Research's next collection virtually PFAS free
PFAS have been almost completely phased out in Outdoor Research’s (OR) Spring 2024 collection. The Seattle-based manufacturer of outdoor apparel and gear says products in the new line are driven by sustainability, technology and inclusivity. OR’s goal of removing intentionally added PFAS will be virtually complete in the forthcoming ...
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ArticleJenny Tough on the outdoors, diversity and sustainability
Endurance athlete and solo adventurer Jenny Tough on how she rates the industry progress in sustainability and diversity, and her wish for the Outdoor sector.
