All Gesellschaft zur Erforschung des Markenwesens articles

  • 2021_GEM Award_Antje von Dewitz_2
    News briefs

    Von Dewitz receives GEM Award for pioneering leadership

    2021-02-26T15:56:00Z

    Antje von Dewitz, CEO of German outdoor brand Vaude, has received the GEM Award 2021 for her successful sustainable brand management. The Berlin-based ”Gesellschaft zur Erforschung des Markenwesens e.V.” (Society for the Study of Brands, GEM) is a platform that supports companies in their brand activities with scientific arguments and ...