Haglöfs has seen its turnover increase at a double-digit rate so far this year and reorders have been up by 35 percent, with ample increases in both footwear and clothing. The rise is attributed to the improved situation in some markets and the brand's expansion into Asia in the last two years, but even more so to the compact and focused aspect of the current range. To further improve its offering for the Asian market, the company will hire a product line manager to be based in Hong Kong. This recruit should help to develop a clothing range with some Asian adjustments, with more items suitable for warm and humid conditions, and with an Asian fit. Magnus Nervé, Haglöfs' area manager for Asia, will be moving from Japan to Hong Kong, where the Swedish brand will share offices with Asics, its Japanese parent company. Sales increased by 4.9 percent to 724.5 million Swedish kronor(€78.38m-$108.03m) last year but that was still behind the company's own forecasts. Operating profit dipped to just SEK 14.9 million (€1.61m-$2.18m) due to sizable investments. Haglöfs has been without a chief executive since March, when Nicolas Warchalowski left the company. The top management has been led on an interim basis by Richard Jägrud, product director, and Eva Strand, chief financial officer, but the search for a chief executive is ongoing.

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