Haglöfs remakes range and marketing
Haglöfs, the Swedish outdoor brand, has changed its pay-off and altered its offering as part of wider strategic changes started last year. While Haglöfs had been sold for many years as “Outstanding Outdoor Equipment,” the brand has switched its payoff to “Beat the Elements,” which will be launched at retail ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices