Helgi Rúnar Óskarsson is the new chief executive of 66° North, the Icelandic brand. He follows Halldór Eyjólfsson, who walked away from the leading outdoor vendor and strong retailer in the country. Óskarsson worked as business consultant for the past two years. We hear also that Helga Vidarsdóttir, so far marketing director, has left the company.
