Helly Hansen takes over in Benelux, Germany, Austria and Russia
Helly Hansen has put an end to its distribution and licensing agreement with the Dutch-based Unlimited Sports Group (USG) for the Benelux countries, Germany and Austria. The Norwegian brand has already taken over sales, marketing and distribution in all four markets and it will operate directly in all of them ...
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices