All Hiking & Trekking articles – Page 43
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ArticleThe next generation strengthens Edelrid's management
Source: Edelrid Vitus Wuhrer Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. ...
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News briefsPeak Performance hires H&M’s global marketing director
As reported by habit.se, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsPuma launches collection of multi-terrain outdoor footwear and apparel
Source: Puma Puma Seasons Puma has announced the launch of a new collection of outdoor footwear and apparel called Seasons. It is a line of performance products made with technical materials and stay-dry features for use on various terrains in all seasons. The collection has its roots ...
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News briefsJack Wolfskin with new nature conservancy campaign
For the German outdoor brand Jack Wolfskin, the 2022 fall and winter seasons begin with a mission to return people, places and animals to their roots and an intact environment. Inspired by the founding story of Jack Wolfskin, which unfolded around a campfire in the Canadian wilderness in the early ...
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News briefsKeen releases new women’s crossover hiking shoe
Source: Keen Footwear For autumn/winter 2022, Keen is introducing the Terradora Flex, a women’s hiking shoe designed the shoe for a sort of athleisure use, on the trail and in town. It combines the Terradora model’s fit with the Keen brand’s Bellows.Flex air-cushioning system, located at the ...
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News briefsVaude opens outlet store in Switzerland
Source: Vaude Vaude outlet store manager Roberto Stuber with his team On Aug. 23, Switzerland’s first Vaude outlet store opened at the Landquart Fashion Outlet, a shopping center with more than 160 designer, sports, outdoor and lifestyle brands. The new outlet store offers functional and sustainable products ...
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News briefsLowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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News briefsNew outdoor-inspired boot from Adidas Originals and Pharrell Williams
Source: Adidas/Humanrace NMD S1 RYAT Building on the design language of the NMD S1 and the original NMD before it, Adidas Originals and Humanrace, a “feel-good” products company founded by Pharrell Williams, have unveiled the hiking-inspired NMD S1 RYAT boot. According to the companies, the development of ...
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News briefsMammut transfers Alpine School to long-standing partner
Mammut Sports Group is handing over its Mammut Alpine School, founded by the brand in 2008, to its long-time partner Zermatters, which will integrate the school into its own organization. From September 2022, Zermatters will take over the day-to-day operations for the upcoming winter season, while the Alpine School will ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefsSätila expands factory and introduces new product category
Swedish wool accessories company Sätila, founded in 1896, has announced that it is expanding and remodeling its factory in Sweden. To create additional space for production, the warehouse will first be moved off-site. This will make room for new knitting machines and washing machines needed as part of expanded in-house ...
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ArticleJack Wolfskin’s parent changes company name
Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Following the company’s merger with Topgolf in 2021, “the name change reflects Callaway’s dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course ...
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News briefsNordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
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News briefsJack Wolfskin revises logo and introduces new brand claim in all markets
The German brand Jack Wolfskin has slightly reworked its logo and addresses consumers globally with its new claim, “We live to discover,” starting this winter season. The new positioning has been developed under the brand’s CEO Richard Collier, who has held the position since December 2020. “We are now taking ...
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ArticleBergans puts a spotlight on the need for skilled repair workers
The way to a circular economy is through more and more professional repair services on a larger scale – a topic that was addressed on Bergans’ annual repair tour in Norway. As part of the tour, the Bergans team visited the Sam Eyde secondary school in Arendal, one of the ...
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ArticleNew Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
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News briefsBerghaus refreshes and expands free repair services at headquarters
British brand Berghaus has revived its in-house “Repairhaus” repair center, placed at the company headquarters and originally established 56 years ago. The repair shop’s trained staff will give any damaged Berghaus clothing, shoes, backpacks or accessories (no matter how old or weathered they are) a second life, if possible. Pieces ...
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ArticleRevolutionRace growth slows as CEO steps down
RevolutionRace said sales growth decelerated further in July, continuing the trend seen in the fourth quarter ended June 30, when the top line grew by 16 percent to 318.2 million Swedish kronor (€30.2m), down from the 50 percent sales gain seen in the previous quarter. “Looking ahead, we are very ...
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News briefsNyrensten steps down as CEO of RevolutionRace
Source: RVRC Holding Pernilla Nyrensten, former CEO of RevolutionRace RVRC Holding (RevolutionRace) has announced changes to its leadership team. Pernilla Nyrensten is stepping down as CEO at her own request. She will continue as an active member of the board of directors, focusing in particular on brand ...
