Himalaya Trading Company has been named the International Distributor of the Year for Vasque footwear. Vasque said the Chinese distributor was largely responsible for making it one of the top outdoor brands in Asia. The award, which was presented at Ispo China, is based on three criteria: consistently increasing dollars and units; public relations activities on behalf of the brand; and successful event marketing initiatives. Himalaya recorded a 78 percent increase in units and an 84 percent increase in profits over the last year, and helped Vasque land spots in prominent magazines such as China Esquire and Men’s Health. It also opened a Vasque concept store in a department store in Beijing.
