Icebreaker has introduced a line of its merino wool apparel for children, putting colorful prints on its new “Bodyfit+ line”. It has also announced that the packaging for its Bodyfit Kids products is eco-friendly. For very young children, the inside box becomes a finger puppet that the child can play with, not throw away. For kids 9-12, Icebreaker is encouraging a creative re-use of the packaging. Children can turn it into a jewelry box or a pencil case, for example. They are urged to send pictures of their creations to the company, which will show the best ones online. The packaging is made with vegetable-based inks on paper that comes from sustainable forests.
