All Inov-8 articles
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News briefsINOV8 opens first store in a UK city
British running, walking and fitness brand INOV8 has chosen Sheffield as the location for its first store in a UK city. The store opened on Feb. 1 at Dyson Place on Sharrow Vale Road and has created five new jobs. It sells INOV8 branded footwear, clothing and equipment for runners, ...
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ArticleInov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
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![Manu 1[75][15]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/8/1/8/20818_manu17515_995520_crop.jpeg)
News briefsInov-8 opens first showroom outside the UK
U.K.-based running, hiking and fitness brand Inov-8 has opened the doors to its first showroom in mainland Europe in Annecy, France. Manu Fedon, Inov-8 sales manager for France, said: “The showroom will be a basecamp for all customers, media contacts, friends and family living within the heart of the French ...
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News briefsInov-8 launches trail running shoes with nitrogen-infused midsole
Source: Inov-8 New Women’s Trailfly G 280 Inov-8, based in the English Lake District, is launching its first-ever trail running shoes to include the use of nitrogen gas on Oct. 13. The brand says its new nitrogen-infused midsole foam will give runners more underfoot bounce. Wayne Edy, ...
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News briefsAndy Styan steps down as CFO of Equip, Rob Maynard to take over
After seven years of service as chief financial officer of Equip Outdoor (the owner of Rab and Lowe Alpine), Andy Styan is leaving the company to focus on personal projects. Styan started with Equip in 2015 and has supported the company’s revenue growth from £40m to £100m and seen the ...
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News briefsFrance is Inov-8’s newest direct market
Source: Inov-8 Emmanuel Fedon U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked for ...
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News briefsInov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
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![Lowland raised mire at Foulshaw Moss Nature Reserve credit Tony Shaw[9][4]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/5/6/4/11564_lowlandraisedmireatfoulshawmossnaturereservecredittonyshaw94_166982.jpg)
News briefsInov-8 supports restoration of peatlands
Inov-8 will be donating 5 percent of online and in-store sales revenues generated from Nov. 15 to 29 to the Cumbria Wildlife Trust, which will use the funds to restore peatlands in and around the U.K.’s Lake District, where the running, hiking and fitness-gear brand is based. For Peat’s Sake, ...
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Data & AnalysisHow outdoor and sports companies are dealing with Brexit
The European Parliament voted on April 27 to approve the agreement signed by the British government and the EU on Christmas Eve to regulate trade relations after the U.K.’s official exit from the European Single Market on Jan. 1. It’s been hard for the companies in our sector, especially the ...
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![Michael Price (inov-8 COO) (left) and Matt Bland (Pete Bland Sports Managing Director) outside the site of the new store.[2]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/9/1/1/6911_michaelpriceinov8cooleftandmattblandpeteblandsportsmanagingdirectoroutsidethesiteofthenewstore.2_747934_crop.jpg)
News briefsInov-8 opens first flagship store
Under the expert guidance of British running specialist Pete Bland Sports, Inov-8 is planning to open its very first flagship store on April 15, located right next to the brand’s headquarters. The 90-square-meter store will be called “The Forge” and is located in the Mill Yard in Staveley, a village ...
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News briefsWayne Edy buys back Inov-8 from Descente
Wayne Edy is back at the helm of Inov-8, the British footwear, apparel and equipment brand he founded in 2003. As the company prepares to launch a new graphene-based running shoe, Edy reportedly already bought back the 80 percent stake in the company last year that he sold to Descente ...
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News briefs
New graphene-infused insulation from Haglöfs
Haglöfs, the Swedish outdoor company, has developed a graphene-infused mimic insulation for the development and production of trekking products. Graphene is a single-atom-thin layer of carbon that forms a strong, conductive grid. According to the company, the resulting insulation warms faster and retains heat longer, so its volume can be ...
