All International Women’s Day articles
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News briefsPeak Performance releases new product designed to close gender gap in the outdoors
Academic research in 2022 looking at the impact of menstruation in participation of outdoor and “adventure” activities found some stark results: 53 percent of women stated that menstruation/PMS had affected their participation in adventurous activities. A further 36 percent stated that their participation was sometimes affected. When it came to ...
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News briefsCotopaxi supports J-PAL LAC to empower women in Latin America
Cotopaxi has announced a new partnership with the Abdul Latif Jameel Poverty Action Lab in Latin America and the Caribbean (J-PAL LAC). The purpose of the collaboration is to focus on women’s empowerment in Central America. J-PAL supports women to set and achieve goals and actively participate in the economy ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
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ArticleUlrika Björk: “Appoint more women to the board”
Only one-fifth of all women in top management at the top-selling sports apparel companies are female. This is the result of our analysis on the occasion of International Women’s Day 2022. It’s a different story at ingredient brand Polygiene. Here, 4 of the 6 senior managers are female, and the ...
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ArticleWomen in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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ArticleSara Molnar: “As a modern leader, diversity must be on your agenda”
Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
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ArticleInternational Women’s Day:
From botanics to athleticsOn today’s International Women’s Day, my memory zooms back to the early 1990s. Having worked in the outdoor industry for nearly 30 years, I have experienced a tremendous journey that is not over yet. Back then, the understanding was that things sell better to women if they have something botanical ...
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ArticleThe North Face launches campaign and collection celebrating women
For International Women’s Day on March 8, The North Face (TNF) launches the Explore Everyday campaign, celebrating women who push boundaries, who move mountains big and small, who are proud to be different and lead the way so others can follow their example. Source: The North Face IWD ...
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News briefsBergzeit’s new marketing campaign focuses on women
Bergzeit, the German-based outdoor retailer that became a member of the buying group Sport 2000 in October last year, launched a new marketing campaign on March 8, International Women’s Day. The so-called mountain heroine campaign with the slogan “You are a mountain heroine. Always.” was launched for the disciplines of ...
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News briefsThe North Face celebrates Women’s Day
(SGI) In celebration of International Women’s Day (March 8), The North Face (TNF) released an all-female, limited capsule collection consisting of technical-fabric T-shirts and tote bags. The collection is manufactured entirely in the country of Jordan at the Jerash Garment Factory, all of whose 500 posts are filled by women. ...
