Jack Wolfskin admits that its sales fell by 7.9 percent to €324 million in the past year. The company is blaming mainly the difficult market situation in Germany and Austria. The brand performed well in foreign markets in contrast, rising by 45 percent in the U.K., by 13.7 percent in Eastern Europe and by 25 percent in China. Its retail sales have stabilized after suffering a double-digit decline. It is now reinforcing its presence in Russia. For 2014, the company predicts a recovery in the German market and further growth abroad. We have already published details about Jack Wolfskin's recovery strategy in a previous issue.
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