Jonathan Petty, Patagonia’s U.K. marketing director, has been promoted to be the brand’s European marketing director. The Brit has been with Patagonia U.K. since 2003 and belonged also to the American brand’s sales force in the country. Starting February, he will support Holger Bismann, a former Nike ACG executive, who was appointed recently to be Patagonia’s general manager in Europe.
