K2 Summit, the Chinese brand unrelated to K2 in the U.S. or K2 in South Korea, managed to increase its sales to RMB 60 million (€6.6m-$9.1m) in 2010 from RMB 35 million (€3.8m-$5.3m) in 2009. The company has announced a change in its retail strategy for 2011. After building up to a total number of 47 shops that it had at the end of the previous year, it would like to have far more than 100 during this year. Altogether, K2 Summit is sold through 600-odd points of sale in China.
