King Camp, one of the big Chinese camping and outdoor brands, posted strong growth for 2011 with sales up by 30 percent to 400 million yuan renminbi (€51.2m-$63.2m). In the typically Chinese, way, its general manager, Shu Guoking, calls this strong growth “steady development.” In the course of this year, the company plans to open 100 own stores, adding to the 150 doors that already were in place last year. The small share of international business increased even stronger than 30 percent with new distributors in Germany last year and most recently in Slovenia and Canada.

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