L-Fashion Group and Oberalp have decided to put an end to a 5-year-old distribution agreement for the Icepeak brand on the Italian market, and the Finnish company is now setting up its own subsidiary in the country for Icepeak as well as its other sports brands, including Luhta and Rukka. Oberalp relinquished Luhta’s distribution more than 10 years ago, and this more expensive brand of the Finnish group has not been on the market in Italy for several years. L-Fashion’s new Italian operations will be run by Federica Calgaro, who will be responsible for sales and marketing of all the brands (more in the last issue of Sporting Goods Intelligence Europe).
