All LaMunt articles
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ArticleOberalp Group announces new leadership for the DACH region
The parent company of Salewa, Dynafit and others is reshaping its DACH operations with new leadership to strengthen regional focus and omnichannel sales alignment.
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ArticleDynafit opens brand-new headquarters in Kiefersfelden
The mountain sports brand inaugurated its stunning new HQ on the German-Austrian border, blending cutting-edge design with sustainability. The facility also offers a dynamic visitor experience.
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ArticleOberalp Group publishes sustainability report Contribute 2023
The Italian Oberalp Group’s sustainability report “Contribute” for 2023 demonstrates the company’s commitment to sustainability through practical and effective measures. By integrating environmental and social aspects into its business model, the group, which includes brands such as Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt, proves that economic success and ...
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ArticleChristoph Engl, CEO Oberalp: “We observe that mountain experiences can take place in a virtual world”
Learn how Oberalp sees itself and the outdoor industry moving into the metaverse, what Second Life is and if turnover is still growing.
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsOberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
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ArticleChristoph Engl: “It cannot be a dogma that Europe is always a better production site”
In a detailed post on LinkedIn, CEO Christoph Engl explains the production strategy of the Oberalp Group. In the text, originating from a speech at the Oberalp Convention, Engl argues against seeing Europe as a better production site in a global comparison. He also announces his intention to make suppliers ...
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News briefsOberalp group publishes sustainability report 2021 and holds Virtual Convention
The Italian Oberalp Group, the owner of the Salewa, Dynafit, Wild Country, Pomoca, Evolv and LaMunt brands, has published its comprehensive sustainability report ”Contribute 2021”. Oberalp has identified ten of the 17 UN goals for sustainable development, from decent work and education to responsible consumption and an increased share of ...
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ArticleWomen in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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News briefsOberalp Group opens Germany’s first Mountain Shop
The South Tyrolean Oberalp Group opened its first Mountain Shop in Germany in the city center of Augsburg in late October. On 150 square meters, the group has created a meeting point for the mountain sports community with its brands Salewa, Dynafit and – from summer 2022 ...
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News briefsOberalp group sets focus on chemicals, circularity and social responsibility
Italian Oberalp group (owner of brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt) has released its annual sustainability report “Contribute” for 2020. Setting a focus on chemical safety, human rights and circular economy, the report highlights achievements made in the last year and news from within the group, such ...
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News briefsOberalp Group reaffirms its sustainability commitment in recent reports
The Oberalp Group has recently published its 2020 Sustainability Report and reaffirmed its commitment to a comprehensive strategy that focuses on employee wellness, safe factory conditions, philanthropy and environmental sustainability. The group has released its Sustainability Report for the sixth consecutive year. Despite the challenges brought on by the Covid-19 ...
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ArticleOberalp Group will present new collections and behavioral study at Virtual Convention on May 18
Vienna-based international behavioral research institute Karmasin Behavioural Insights conducted a wide-ranging study for the Oberalp Group in Germany, Austria and Switzerland to examine the rising outdoor trend in the wake of the Covid-19 pandemic. The institute surveyed a total of nearly 900 participants on the topic of “My first experience ...
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ArticleInterview LaMunt: “Women are no longer mere appendages in mountain sports”
The South Tyrolean Oberalp Group, which owns the Salewa, Dynafit, Wild Country, Evolv and Pomoca brands, has presented the new mountain sports brand LaMunt, exclusively for women, at the Oberalp Convention. It is scheduled to be launched in stores in winter 2021/22. Ruth Oberrauch, creator of the brand and daughter ...
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ArticleOberalp launches LaMunt - a premium mountain sports brand for women
At the Oberalp Virtual Convention on Oct. 29, Ruth Oberrauch, member of the board of the Oberalp Group, officially presented LaMunt, the new mountain sports brand under the umbrella of the group. “LaMunt is the mountaineering brand from women for women, which opens up a new, female perspective on alpine ...
