Latest Product & Marketing – Page 10
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ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling, a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv Cycling is ...
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ArticleDigital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, is reacting to the current restrictions ...
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ArticlePolygiene benefits from antiviral technologies
Polygiene said its revenues grew in the first quarter of 2020, despite production being halted across Asia due to the coronavirus outbreak. According to preliminary estimates, the Swedish company’s sales rose by 4.3 percent from the year-ago quarter, which the management partly attributed to the group being able to deliver ...
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ArticleAdventure travel and outdoor experiences: The way out?
The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail, but let’s not forget the Mammut ...
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ArticleHeiQ and Polygiene help defeat coronavirus
HeiQ draws attention to the fact that its Viroblock NPJ03, an antiviral and antimicrobial textile treatment, has been tested effective against coronavirus in face-mask testing, reducing virus infectivity by more than 99.99 percent. The treatment could therefore prevent textiles from becoming a host surface for the propagation of harmful viruses ...
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ArticlePolartec starts to make some more noise
Polartec wants to raise its brand awareness with a bigger marketing budget under the ownership of Milliken & Company, the big American textile group that took over the fleece fabric producer a few months ago (Compass Vol. 12 N° 11+12 of June 28, 2019). It has already changed its logo, ...
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ArticleThe North Face is exploring new territories
The North Face is reserving some interesting new surprises in its footwear range for the spring/summer 2021 season, to be presented at the OutDoor by Ispo show in Munich later this year. At the last Ispo show in Munich, the brand created a sensation with its highly technical “Advanced Mountain ...
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ArticleGrowing Hoka One One moves into apparel
Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. For the moment, the 27-piece collection for men and women will only be available online at the brand’s American website, hokaoneone.com. Twenty items are also ...
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ArticleU.S. cooler manufacturer Igloo turns green
Igloo, a U.S. cooler specialist, founded in 1947, has revealed a new business category focusing on community stewardship and education through more thoughtful products and initiatives – in short: Igloo wants to become the most eco-friendly cooler maker in the world and shrink its footprint considerably. In 2019, the company ...
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ArticleThe winners of the 2020 Scandinavian Outdoor Awards
The annual winners of the Scandinavian Outdoor Awards (SOA) for next year’s autumn/winter season were announced by the Scandinavian Outdoor Group (SOG) at Ispo Munich. The international jury, which included experienced outdoor journalists and retailers, evaluated 25 products nominated on to the criteria of design, innovation, functionality, quality and sustainability. ...
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ArticleIspo Awards praise sustainability, get new team
(SGI) As usual, an independent jury has selected the winners of the Ispo Awards for this year’s Ispo Munich. The most innovative products in outdoor, as well as in snow sports, running, fitness & team sports and sustainability, were chosen from a large number of high-quality entries. While the titles ...
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ArticleArc’teryx Alpine Academy 2020 returns to Chamonix-Mont-Blanc
The Arc’teryx Alpine Academy 2020 will take place for the ninth time from July 2 to July 5 in Chamonix-Mont-Blanc, France. The educational event, where participants can book various training courses at a reasonable price in all sports for which Arc’teryx products are available, includes a total of 77 workshops, ...
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ArticleUvex partners with fall sensor startup, increases turnover in 2018/19
(SGI+) The German helmet and eyewear specialist Uvex is starting to distribute the eponymous sensor system of Tocsen, a start-up in Freiburg, Germany. Tocsen consists of a fall sensor and app to detect when a helmet wearer crashes. It checks the state of the fallen skier, snowboarder or cyclist, routes ...
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BenQ launches new membrane technology for apparel
(SGI) BenQ Materials Corporation, a Taiwanese company specializing in materials science, has launched a new nanoporous waterproof/breathable membrane technology for high-performance sports apparel which, it claims, provides both environmental sustainability and more benefits than other, more popular membranes. The key component of the new Xpore membrane is polyolefin, which belongs ...
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Paris Alpine Studio: where sports meet high fashion
Sports and high fashion are increasingly converging, with more and more luxury fashion labels following the athleisure trend, while outdoor brands keep coming up with “urban-chic” styles. This is why Jonathan & Fletcher, a design and prototyping studio based in the French outdoor cluster of Annecy, has decided to collaborate ...
