Tecnica and Fjallraven are joining the Grassroots Outdoor Alliance as new national vendor partners. The Grassroots Outdoor Alliance is an organization dedicated to the promotion of the specialty outdoor retail industry in the U.S. Tecnica USA is headquartered in West Lebanon, New Hampshire, with parent company in Giavera del Montello, Italy. Fjallraven is a subsidiary of Fenix Outdoor International, with North American headquarters in Louisville, Colorado.
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