All Lundhags articles
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
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News briefs
Brav centralizes its management
The Brav Group – owner of the Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx brands – resorted to video conferencing this spring to achieve a reorganization at the height of the Covid-19 quarantines. Leading the charge was the company’s new chief executive, Espen Falck Engelstad, who was instated with ...
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News briefs
Espen Falck Engelstad leaves Haglöfs for the Brav Group
The Norwegian Brav Group, which includes the Swix, Toko, Lundhags, Helsport, Hardrocx and Ulvang brands, has appointed Espen Falck Engelstad as its new group leader. He will assume his new position on April 1. Engelstad is currently director of Norrøna Sports and has been with the company for more than ...
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News briefs
New sustainable, waterproof shells from Lundhags
Lundhags is introducing a series of sustainable shells made of a new, three-layer membrane that is both waterproof and breathable. “Lo” is an extremely light and versatile shell garment with high performance and packability, while “Laka” is slightly more robust with excellent comfort. The shells are made of a recycled, ...
