He had been the surf-inspired footwear brand’s general manager since July 2016, when it moved within California from Irvine to Goleta, the location of Deckers’ headquarters. Deckers purchased Sanuk – founded by Jeff Kelley in 1997 – for $120 million in cash in 2011. Before joining Sanuk, Wedhammar was senior vice president of product at Sperry Top-Sider. Earlier still, he was vice president of footwear at Converse. According to ShopEatSurf, Sanuk’s top management has remained much the same since Wedhammar’s departure. Erik Ecklund, senior director of sales, and Seth Pulford, director of marketing, are still in place, and it is unclear whether Sanuk will name a new general manager. Wendy Yang continues to lead the Deckers Performance Lifestyle Group, which includes Sanuk as well as the Hoka and Teva brands. In the last full fiscal year, Sanuk’s sales totaled $82.6 million, down 9.1 percent from the previous year. According to Deckers, Sanuk’s total sales for the current fiscal year are expected to decline by 30 percent.

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