All Marker Dalbello Völkl articles
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News briefsVölkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsNew global marketing director for Völkl, Marker, Dalbello
Source: Völkl Marker Dalbello Sports Max Kalbfell Max Kalbfell, a marketing specialist with a strong background in the automotive industry, has been appointed global marketing director for Völkl Marker Dalbello Sports. In his new position, he is responsible for the global brand presence of the Marker, Dalbello ...
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News briefsK2-MDV rebrands as “Elevate Outdoor Collective”
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride, Line, BCA, Atlas Snow Shoe Co, Tubbs Snowshoes and others, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company will continue ...
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ArticleTecnica rolls out ski boot recycling project in eight countries
After revealing its plans for an end-of-life solution for used ski boots in spring this year, the new “Recycle your boots” project by Tecnica is about to start. The circular project, launching in the Alps region this fall, aims to contribute to protecting the planet by recycling used ski boots ...
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ArticleDalbello teams up with Life Reskiboot to develop circular economy system
Italian ski boot manufacturer Dalbello, since 2015 part of the Marker Völkl group of companies (MDV), has been a partner of the Life Reskiboot project, co-funded by the European Commission, since September 2020 to target the problem of plastic waste management with a new paradigm applied to ski boot construction ...
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News briefsGripwalk® receives ISO certification
The International Organization for Standardization has confirmed ISO standard 23223 for the Gripwalk ski boot binding system from MDV Sports. The system, which was first presented at ISPO Munich in 2016 and enables easier and more comfortable walking in ski boots, is already used by almost all well-known manufacturers of ...
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ArticleWho are the winners of the Corona summer?
The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.
