All Market Statistics articles – Page 7
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ArticleWearables boom and players fight for market share
In a webinar hosted by the European Outdoor Group (EOG) in March, U.K.-based Futuresource Consulting reported that the overall consumer electronics market was trending downward in 2020, with Covid-19 putting pressure on supply, distribution, retail and demand. However, while some wearable categories such as smartwatches for children struggled, established devices ...
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News briefs
Swiss online retail grows almost 30%
According to a study conducted by Handelsverband.swiss in collaboration with GfK and Swiss Post, online retail in Switzerland grew extraordinarily due to the Corona regulations, making a three-year leap in 2020. Swiss consumers purchased goods and merchandise online for CHF 13.1 billion (€11.82bn-$14.17bn), an increase of CHF 2.8 billion (€2.52bn-$3.03bn) ...
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ArticleZIV publishes data on German bicycle market 2020
The German Bicycle Industry Association (ZIV) released some key figures on the prospering German bicycle and e-bike market 2020 on March 10. According to managing director Ernst Brust, the past year was an unprecedented one for the German and international bicycle sector and for the bicycle industry as a whole: ...
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News briefs
NPD Group names winners of inaugural Outdoor Sports Industry Performance Awards
The NPD Group has announced the winners of its first Outdoor Sports Industry Performance Awards. The awards recognize the fastest-growing brands of 2020 in key outdoor categories in the U.S., including snowsports equipment. This is according to NPD’s Retail Tracking Service, which collects data from more than 600,000 retail stores ...
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News briefsFree EOG Outdoor Retail Benchmark Report webinar on Feb. 25
The European Outdoor Group (EOG) will host a free webinar on Zoom revealing further details about the Outdoor Retail Benchmark Report on Thursday, Feb. 25 (10:00 CET, 09:00 GMT). The event will provide an overview of the following: Introduction of the report and what it measures Data collection and ...
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ArticleEOG research results illustrate impact of Covid-19 and future opportunities
The European Outdoor Group (EOG) has provided an update to its market research program with recent findings from both the sell-in and sell-through projects. The State of Trade (SoT) measures sell-in wholesale trends in the outdoor industry and the Outdoor Retail Benchmark Report measures sell-through retail trends in the industry, ...
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News briefs
More ebikes sold in Finland thanks to the pandemic
The Finnish trade publication YouSport reports that according to statistics from the Finnish Fashion and Sports Trade Association, sales of electric bikes in the country increased to about 31,000 units in 2020, up from 9,000 in 2018 and about 16,000 in 2019. Vellu Taskila of Pyöräliitto (Finnish Cyclists’ Federation) told ...
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ArticleStudy by Mastercard says Covid-19 accelerates technological innovations in winter sports
In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management, conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically and digitize in ...
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ArticleBritish Cycling saw extreme surge in popularity of biking in 2020
With figures released from The Active Lives Children and Young People survey showing that over 1.4 million more children took up the opportunity to cycle in 2020, British Cycling, the UCI-recognized national governing body for cycling, has described this as a “milestone” in its campaign to help young people lead ...
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ArticleEuropean consumers want to stay fit despite lockdown; wearables still on the rise
GfK has published data showing that health and well-being have become more important during the Covid-19 crisis. However, it said this trend had already become increasingly prevalent among European consumers before the outbreak of the pandemic. According to a GfK Consumer Life Study with more than 30,000 consumers surveyed in ...
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News briefs
UK bike sales up by 60% since March
Retailers in the U.K. have seen bicycle sales increase by 60 percent since March, while e-bike sales have more than doubled. These and other figures are featured in The Impact of COVID-19 on the UK Cycling Market in 2020, an 89-page account of cycling industry sales and growth during the ...
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ArticleGerman consumers won’t save on Christmas gifts
According to the latest GfK survey, consumers in Germany plan to spend an average of €330 on Christmas gifts this year, which translates into a potential sales volume of €19.8 billion for this important year-end sales period. The second wave of Covid-19 is unsettling consumers in terms of economic and ...
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News briefsEuropean bike sales to jump 47% by 2030
A new forecast from CIE (Cycling Industries Europe), CONEBI (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation), three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of 47 percent as ...
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News briefs
The Italian bicycle market will post record sales in 2020
According to data from ANCMA (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, bicycle sales in Italy are expected to increase by 20 percent this year as compared to 2019. The pandemic provided the primary drive for the growth, followed by the mobility bonus that was allocated by the ...
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News briefsWHO announces new physical activity guidelines
At a time when many people are home-bound due to Covid-19, new World Health Organization (WHO) guidelines on physical activity and sedentary behavior emphasize that everyone, of all ages and abilities, can be physically active and that every type of movement counts. WHO statistics show that one in four adults, ...
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News briefsGerman consumer climate declines with second Corona wave
According to the GfK consumer climate study for November 2020, the mood among German consumers in November was considerably dampened by the second, partial lockdown. As in the previous month, both economic and income expectations and the willingness to buy declined. “The renewed closure of the hotel, restaurant and ...
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ArticleA quarter of European firms need support or face a cash shortage in 2021
About a quarter of companies in the Eurozone will need more government support in 2021 to avert a cash-flow crisis, according to the French credit insurance company Euler Hermes. “The first wave of Covid-19 lockdowns caused a stronger-than-expected profitability shock for most European non-financial corporate” during the first half of ...
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News briefsBritons started Christmas shopping in October
Britons started their Christmas shopping early this year, according to data released by the Office for National Statistics (ONS). In October, retail sales volumes increased by 1.2 percent in the U.K. when compared with September, marking the sixth consecutive month of growth. The increased reached 6.4 percent for non-store retailing, ...
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News briefsMcKinsey gives recommendations on how to cope with Covid
The World Federation of the Sporting Goods Industry (WFSGI) has pointed to an interesting series of proposals recently made by McKinsey & Co. to help overcome the Covid-19 crisis and to make the most of the post-crisis recovery. We feel that decision-makers in our sector and others should think ahead ...
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ArticleAnalysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
