All Market Statistics articles – Page 8
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Data & AnalysisOne third of Europeans have boycotted brands after scandals
According to the study “Brand Boycotters” by the international data & analytics group YouGov, 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of 2,040 Germans, 1,016 Danes, ...
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News briefs
Hybrid fabrics are growing fast
The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research. Growth is primarily driven by the increasing success of lightweight fabrics, a surge in applications ...
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ArticleBergzeit to publish bouldering survey; launches online clinics
Bouldering has experienced a greater increase in popularity than almost any other sport. “This is due to the general fitness and movement trend, which we, as a mountain sports company, have also been feeling for some time. Mountain sports today no longer mean just spending time in the mountains, but ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
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News briefsCovid-19 has severely affected the sports industry
The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers (PWC), and its recovery will be slow. A survey ...
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ArticleInterview: Corona and the impact on tourism in the mountains
With Covid-19 and the lockdown in March, pretty much all industries were facing severe challenges. One of the sectors that were hit the hardest right from the beginning was the travel industry. After a while, people were allowed to travel again, but in a very limited manner. However, as the ...
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ArticleRussian online retailers report record-breaking outdoor sales
According to the largest online stores, the continuing Covid-19 pandemic spurs on the demand for outdoor goods in Russia. During the past several years, the demand for outdoor goods has always been high during the summer season. However, this year was truly exceptional, said Maria Salnikova, director of the sporting ...
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ArticleGerman bicycle and e-bike industry defies the Corona crisis
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been the winners of the coronavirus crisis in Germany, while many other industries have suffered as a result of the global measures ...
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ArticleGrowth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...
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News briefs
The Russian outdoor market is recovering
Russian citizens have been increasingly buying outdoor goods during the past few months, as research conducted by the Moscow-based think tank OFD Platform shows. For instance, since the withdrawal of the retail lockdown on May 12, physical sales of tents have increased by 11 percent from the same period ...
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ArticleThe French are outdoor passionate; camping strong after lockdown
A YouGov France survey has revealed that 62 percent of the French people participate in outdoor activities. The French favorite outdoor activities are hiking (58 percent), cycling (also at 58 percent) and swimming (43 percent). Hiking is especially successful in the 55 or older age group (70 percent of respondents ...
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ArticleSwiss sports retailers predict 10% sales drop
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
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ArticleRussian outdoor market on the rise, online booming
The demand for outdoor goods in general in Russia in June is 94 percent higher than at the same time last year, says the Russian online marketplace Avito in a statement. On average, the number of customers looking for travel backpacks, sleeping bags, and similar items is nearly a third ...
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News briefsSwiss online trade records +38% in March
The Swiss business blog carpathia.ch reports that, according to data from GfK’s online sales monitor in cooperation with Swiss Post and the Association of Swiss Mail Order Companies (VSV), Swiss online retail in March 2020 was 38.3 percent up on the same month in 2019, not least because of the ...
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ArticlePolish outdoor market on the way back to the “new normal”
The effects of the coronavirus pandemic are striking almost every business segment around the world. The Polish outdoor industry and retail is no exception. The commitment to social isolation imposed by the Polish government in mid-March with a total ban on travel and recreation in public areas (including parks and ...
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ArticleThe outdoor market looks a little brighter
A preliminary survey conducted by the European Outdoor Group (EOG) among its members indicates that the European outdoor industry apparently fared better last year than in 2018, when its deliveries to the trade fell by an estimated one percent to €5.81 billion.
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Article
The ski market is apparently growing in the long term
Manufacturers’ deliveries of skis, boots and bindings to the trade grew for the third year in a row during the winter 2018/19 season, according to an annual study recently released by the Federation of the European Sporting Goods Industry (Fesi). Some analysts expect the trend to continue to be positive ...
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Article
Spain’s mountaineering market consolidates
Spain’s market for mountaineering products was once again marked by consolidation in 2019. The big players got stronger, while the small players diminished in number, although there were fewer store closings than in previous years. Among the victims were Anayet Vertical, of Zaragoza, and MMallorca and Trekoon, both in Palma ...
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News briefs
A Pinterest 100 report has revealed that customers will emphasize...
A Pinterest 100 report has revealed that customers will emphasize environmentally friendly products and ’90s designs in 2020. The report compared search queries on its platform from August 2017 to July 2018 with queries from August 2018 to July 2019 and from the data predicts the 100 trends that should ...
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Article
The South Korean market is down by 5%
The takeover of Eider by K2, one of the major local brands of outdoor clothing, is seen as a sign of consolidation in a major market for outdoor products – estimated to be the second-biggest in the world a few years ago – that has continued to decline this year. ...
