Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...