All Marketing articles
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News briefsVaude honored as finalist for German CSR Award
The fair wage initiative “Vaude Share” earns recognition from the German government as a finalist in the 2025 CSR Award for responsible business.
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News briefsSalomon unveils 2025 International Trail Running Team
The brand unveils its 2025 international trail team, blending world-class champions with emerging talent from six countries across four continents.
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News briefsPolartec, Marmot among winners in ‘Repreve Champions of Sustainability’ awards
Unifi’s Repreve Awards highlight outdoor and sports brands like Marmot, Polartec and Nike for major strides in sustainability and recycling.
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News briefsDecathlon Ford Racing Team champions gender equality in MTB
With a bold new lineup, Decathlon Ford Racing is pushing performance, inclusion and innovation on the global stage.
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News briefsHanwag partners with Brandwave to expand presence in UK
The German brand teams up with the British sports marketing agency to elevate its UK presence.
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ArticleCyclingworld Europe 2025 reports record growth and innovation
Record attendance, cutting-edge innovations and a boost in trade visitor interest made Cyclingworld Europe 2025 in Germany a standout event for the bike industry.
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News briefsHelinox launches helinox-hcc.com to fuse culture and commerce
The South Korean outdoor brand takes digital retail to a new level with a website that blends storytelling, curated drops and global community engagement.
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News briefsYKK wins award for dementia-friendly zipper design
The Japanese company receives the Orange Innovation Award 2024 from Japan’s Ministry of Economy for its easy-to-use zipper design.
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News briefsBosch eMTB Challenge 2025 adds pro category and new locations
The electric mountain bike event series returns this year with a new category, a Girona venue and fresh partnerships.
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News briefsLenzing supports student research for more sustainability
The Austrian company opens applications for its 2025 Young Scientist Award, encouraging students to pioneer sustainable solutions for the fiber and textile industry.
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News briefsC.A.M.P. wins 2025 iF Design Award
The Ikon and Ikon Nova helmets earn the 2025 iF Design Award for innovation, combining safety, ventilation and sustainability in one design.
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ArticleUK Outdoor Industry Awards 2025: Winners announced
The awards recognized outstanding products across ten categories, with the Rab Veil XP 30 named Product of the Year.
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News briefsUnifi named one of Fast Company’s most innovative companies
Unifi has earned a spot on Fast Company’s list for 2025, recognized for pioneering sustainability in textile recycling and circular solutions.
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News briefsHead is celebrating 75 years of excellence in women’s sports
The ski brand celebrates three quarters of a century of supporting female athletes in skiing andsnowboarding.
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News briefsIcebug publishes book on human skills development
The Swedish footwear company shares lessons from a two-year inner development program in its new book.
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News briefsArc’teryx expands global Summer Academy Series for 2025
The Summer Academy Series will include more climbing, trail running and sustainability efforts.
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News briefsRossignol sets up French elite trail running team
The ski and outdoor company enters trail running with its first elite athlete team, featuring top French runners and a focus on innovation.
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News briefsSchöffel launches new campaign to promote connectivity with nature
The new campaign, “Bewusstes Rauskommen” (conscious escape), redefines outdoor experiences, focusing on self-discovery, well-being and personal adventure.
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News briefsNorthwave strengthens off-road presence with Wilier-Vittoria partnership
The Italian cycling brand bolsters its dominance in MTB with elite teams and riders competing in Northwave’s top-tier Extreme XC 2 and Overland Plus shoes.
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News briefsArc’teryx unites women in Chamonix for ‘The Mountain Classroom’
The Canadian brand brings together three Chinese pioneers in alpinism, acting and storytelling to challenge limits and redefine strength in the mountains.
