All Marketing articles
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News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
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News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
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News briefsThermore unveils first-ever consumer campaign highlighting sustainability and versatility
The Milan-based ingredient brand showcases synthetic insulation innovation with a global creative team.
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ArticleOberalp Group expands Salewa Cube climbing gym franchise in Italy
The new initiative will bring innovative, community-focused climbing gyms to urban areas, blending fitness, gear trials and year-round accessibility.
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News briefsIcebug wins award for eco innovation
The Swedish footwear brand was recognized for setting new standards in eco-friendly practices and sustainable business models within the fashion industry.
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News briefsScarpa partners with Nikolai Schirmer to launch new ski boot
The renowned Norwegian freeride skier brings expertise to Scarpa’s latest product launch.
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News briefsSmith executives honored with Manufacturing Excellence Awards
Two top managers at the global eyewear and helmet manufacturer received awards for leadership and dedication to team growth and innovation.
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News briefsSportshopen partners with former world's strongest man to promote active lifestyle
The Swedish sports and leisure retailer teamed up with Magnus Samuelsson to inspire an active, healthy lifestyle in a new collaboration focused on fitness and outdoor life.
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News briefsNorrøna introduces Varg, a luxury yacht for Arctic adventure trips
The Norwegian outdoor brand’s new sail yacht launches in March 2025, blending luxury and adventure in Norway’s stunning Northern landscapes.
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News briefsNemo’s Endless Promise collection named to Time’s Best Inventions list
The collection, designed to be 100% recyclable, earns a spot on Time’s prestigious 2024 list for Recyclable Gear Innovation.
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News briefsTrailblazer documentary on skier Megan McJames streams Nov. 1
A new documentary chronicles a determined athlete’s journey through the challenges of independent skiing, set to stream on Amazon soon.
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News briefsBaffin tests new winter equipment in Iceland’s extremes
The Ontario-based cold-weather brand rigorously tested its latest designs in Iceland’s extreme conditions to ensure performance and durability.
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News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
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News briefsLowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefsCimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
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ArticleVaude awarded Werkbund Label 2024, unveils ’Design for Life' initiative
The jury recognized the German company for its sustainable product philosophy and consistent implementation of ecological and fair standards along the entire supply chain.
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News briefsIsbjörn of Sweden enters adventure travel market
The Swedish sustainable kidswear brand partners with Your Brand Travel to launch “Isbjörn Adventure,” promoting family outdoor travel experiences.
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News briefsMammut staging activation in London to inspire outdoor adventures
The Swiss outdoor brand transformed Granary Square with 3D projections and immersive experiences, encouraging city dwellers to connect with nature.
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News briefsDanny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Danny MacAskill has once again captivated audiences with his latest YouTube clip
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News briefsSantini and UCI extend their partnership deal for a further seven years
The long-standing agreement has been in place since 1998 and will now last until 2031.
