All Marketing articles – Page 10
-
News briefsInitiative supported by Patagonia takes the next step to Vjosa National Park
The project team fighting for the creation of the Vjosa Wild River National Park in Albania has taken an important step forward. Albanian and international experts have presented their vision, feasibility study, and a strategic project plan to the Albanian government. The assessment is the result of six months ...
-
OpinionSustainability Reports: Greenwashing, job creating, or doing good?
For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...
-
News briefsJack Wolfskin partners with U.K.’s 1000 Miles campaign
Jack Wolfskin is the official clothing sponsor of the Walk 1000 Miles campaign for 2023. Run by Country Walking Magazine, Walk 1000 Miles is Britain’s largest self-improvement movement, where participants commit to walking 1000 miles whenever and wherever they want within a calendar year, improving both their ...
-
News briefsThe nominees for Cellulose Fiber Innovation of the Year 2023
Six companies have been nominated for the “Cellulose Fibre Innovation of the Year 2023” award, which has reached its third edition. The award will be presented at the “Cellulose Fibers Conference 2023” on March 8-9, 2023, in Cologne, organized by the independent German research institute nova-Institute. The six nominees are ...
-
News briefsDesign & Innovation awards 2023 for bike and outdoor products presented
The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...
-
News briefsGathr Outdoors launches cross-brand loyalty program in the U.S.
Tennessee-based Gathr Outdoors, a portfolio company of Centre Partners that owns the Orca, GCI Outdoor and Klymit brands, amongst others, announced a new cross-brand, multi-tier loyalty program called Gathr Rewards, designed to reward customers with points redeemable for dollars towards future purchases. The program will initially encompass Orca, GCI Outdoor, ...
-
ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
-
News briefsRab supports educational initiative Xhow
Rab has entered a new partnership with the project Xhow, an educational initiative founded by mountain guides in 2006 that is active mainly in the Alps region. The project offers free training for skiers, bikers and climbers under the titles snowhow, climbhow and bikehow for children and teenagers as well ...
-
News briefsArc’teryx drops Chinese Lunar New Year capsule
Source: Arc’Teryx Lunar New Year 2023 Alpha SV Jacket With a 2023 Lunar New Year capsule that’s “furthering Arc’teryx’s push into the perpetually profitable Chinese market”, as Hypebeast puts it, the Canadian brand splits its fan base into some that embrace collaborations and some that reject them ...
-
News briefsShe is Outdoors Awards Winter registration extended until Jan. 20
The #sheisoutdoors European award for women’s outdoor products announces its deadline for product entries related to the winter season 22/23 or 23/24. All submissions must be completed by Jan. 20, 2023. Samples will be needed until Jan. 25. Relevant categories for the next winter awards are outdoor professionals and expedition; ...
-
News briefsDeuter TrekLite Challenge results in the planting of 500 trees
As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...
-
News briefsSilva hires new marketing coordinator for Germany and Austria
Source: Silva Max Mangold Swedish brand Silva has hired Maximilian Mangold as its new marketing coordinator for Germany and Austria. In his newly created role, Mangold will be responsible for trade marketing, events, sponsoring and cooperation, and the organization and maintenance of an athlete’s team in the ...
-
News briefsDynafit rebrands competence centers, launches retail initiative
With its retail offensive launched in the fall of 2022 and running over the whole winter 22/23 season, Dynafit aims to increase the level of knowledge of its retail partners with regard to ski touring in general and Dynafit products in particular. The campaign included intensive on-snow dealer trainings in ...
-
News briefsSport Conrad donates 1% of “We rethink” week sales to POW and KlimaAlps
From Nov. 19 to 26, German outdoor retailer Sport Conrad has again held its alternative to Black Week as part of its “Wir Denken Um” (we rethink) project launched in 2018. During the week, the retailer was calling on customers to repair their mountaineering products, use professional care or make ...
-
News briefsHelly Hansens Ski Free is back, additional ski resort in Switzerland as partner
Helly Hansens has extended its popular Ski Free program to include the Corvatsch, Diavolezza and Lagalb ski areas in the Bernina massif in Switzerland, now counting 60 participating resorts worldwide this winter, including 28 in Europe. Those who choose to purchase a Helly Hansen ski jacket or ...
-
ArticleBicycle business faces first major hurdles after pandemic surge
At ISPO Munich 2022, OIC spoke with representatives of Taiwanese sporting goods exhibitors about their counterparts in the bicycle industry and found out that fear is creeping into the business – not only among manufacturers in the Far East, but also among Western bike suppliers and their IBD partners. Read here why the industry is extremely worried.
-
News briefsHeiQ and The Lycra Company introduce new stretch treatment for cotton
Swiss company HeiQ and The Lycra Company have introduced the Lycra NaturalFX technology, a textile finishing liquid for mass market applications to cotton knit (100 percent cotton or cotton-rich) fabrics. Developed within the collaboration announced in July 2021, it brings the companies’ joint expertise to the global textile value chain ...
-
News briefsBrompton celebrates millionth folding bike, kicks off marketing campaign
47 years after its invention, U.K. folding bike manufacturer Brompton Bicycle Ltd. is celebrating the one millionth folding bike to roll out of its London factory. The Brompton bike with serial number 1,000,000 and the signatures of inventor Andrew Ritchie and current CEO Will Butler-Adams will be on the road ...
-
News briefsYKK releases latest figures on its drive to climate neutrality
YKK Corporation has released a second annual “Sustainability Journal” as part of its annual integrated report, This is YKK 2022. Both documents aim to show YKK’s progress towards achieving climate neutrality by 2050, in accordance with the YKK Sustainability Vision 2050, as previously reported. In addition to financial data, This ...
-
News briefsRecord number of applications for Fjällräven Polar 2023
Interest in the adventure event Fjällräven Polar has always been high, but the response to Fjällräven Polar 2023, which had to be paused for two years due to the pandemic, exceeded all expectations, the Swedish outdoor company Fjällräven said when it announced the winners of a spot in this 300 ...
