All Marketing articles – Page 12
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News briefsShimano will continue to sponsor the World Carp Classic
Shimano Europe has renewed its agreement as a global sponsor of the World Carp Classic (WCC). Established in 1998, the WCC is the longest-running and biggest carp angling event in the world. The event is operated by U.K.-based Angling Spirit. The 24th edition of the WCC will take place from ...
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News briefsBarack Obama gives national parks a voice in new Netflix series
Former U.S. President Barack Obama will be host and narrator of a new Netflix documentary series called Our Great National Parks. The series, which will debut on April 13, introduces national parks in the U.S., Chile, Indonesia, Kenya and other locations and wants to show nature’s wonders big and small ...
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News briefsThe Caliswede way: Specialized and Fjällräven launch “The Great Nearby” campaign
California-based bike brand Specialized and Swedish outdoor label Fjällräven have teamed up to launch “The Great Nearby” campaign, an exchange of ideas and culture that combines Fjällräven’s expertise in sustainable, timeless and functional outdoor gear with one of Specialized’s main goals of improving the planet by making high-performance, durable gear. ...
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News briefs
Former athlete Fontana is Northwave’s new MTB sport marketing manager
Northwave has announced on LinkedIn that it has hired Marco Aurelio Fontana as its new mountain bike sport marketing manager. Fontana was a professional athlete and leader of the Italian cyclocross team from 2003 to 2011, wearing the Italian champion’s jersey three times. From 2011, he switched to mountain biking ...
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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News briefsEddie Bauer launches new content platform on its website
One of the first projects executed by the Eddie Bauer Productions company (founded in 2021) is the eponymous U.S. brand’s new content platform: Eddie Bauer Stories. Episodes from season two of the brand’s “outdoor curious” series will be released on the new sub-website. This series taps into the experts of ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
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News briefsDonation record at Dynafit’s Snow Leopard Day
Dynafit recapped its International Snow Leopard Day 2022, which took place over the weekend of March 5-6, 2022. Thanks to the 2,031,686 meters of altitude covered by the participants and the sale of the exclusive Snow Leopard Day Limited collection, a total of €32,000 was raised, which Dynafit will donate ...
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News briefsKilian Jornet joins Coros Athletes Team
Source: Coros Kilian Jornet After Kilian Jornet had already announced in December 2021 that he would leave his long-time sponsor Salomon for new projects, it has now been revealed that the Catalan sky, trail and long-distance runner and ski mountaineer has also terminated his contract with another ...
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News briefsGarmont goes live with new multi-lingual website and consumer activations
Italian footwear specialist Garmont International is going live with a new website on March 4, 2022. For the first time, the company offers multi-lingual, comprehensive information on both the company and product in five languages (Italian, Englisch, French, German and Spanish) and has added consumer-facing activations like a blog and ...
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News briefsMarmot revives its research team with blog and enhanced marketing
More than 50 years after the first steps were taken towards what would later be the Marmot brand, the U.S. company is bringing its product research, development and testing to the marketing forefront. In a company statement, Marmot announced the revival of its “Marmot Research Team” program with a new ...
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News briefs
Nemo launches consumer-facing Adventure Resources edutainment portal
U.S. brand Nemo has created a new platform within its website to interact and educate consumers in an inclusive manner and reduce barriers to accessing outdoor activities. The ”Adventure Resources” landing page launch is coordinated with the premiere of Nemo’s new website and an internal, business-guiding “Impact Compass”. Its resources ...
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News briefsVibram expands athlete teams in U.S. and Europe
With the aim to build up deeper relationships with local sports communities and get insights on specific equipment needs, sole specialist Vibram has expanded both its European and U.S. athletes teams. Most of the new entries are U.S. runners: Meredith Edwards, Amber Febbraro, Alyssa Clark, Abby Jahn and Corbyn Jahn. ...
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News briefsEquip Outdoor intensifies partnership with Outward Bound Trust
Equip Outdoor Technologies Ltd, owner of outdoor brands Rab and Lowe Alpine, has prolonged its partnership with education charity The Outward Bound Trust for another two years. As part of the new agreement, Rab and Lowe Alpine will support the David Nieper Academy in Alfreton, Derbyshire (where Equip’s headquarters are ...
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News briefsNew DITF carbon production technology gets awarded
The German Institutes of Textile and Fiber Research Denkendorf (DITF) was awarded for its HighPerCellCarbon fibers made from wood in a novel and sustainable process. The technology involves the wet spinning of cellulose fibers using ionic liquids as direct solvents. No waste gases or toxic by-products are produced during the ...
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News briefsTimberland’s yellow icon boot heads into the metaverse
Timberland, a VF Corp. brand, has entered the Metaverse with a digital gaming experience called “TimbsTrails.” “TimbsTrails provides a unique and fun platform to celebrate the footwear innovations and cultural moments that have shaped our past, and to explore our collective journey into the future,” said Chris McGrath, VP of ...
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News briefsWinners of OR’s fourth annual Innovation Awards
The winners of the fourth Outdoor Retailer Innovation Awards were announced Jan. 27, 2022, during the OR Snow Show in Denver, Colorado. Eddie Bauer’s new BC Flyline Jacket and Bib, developed in close collaboration with alpine sit-skier Trevor Kennison to meet the needs of adaptive skiers, were named Product of ...
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ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
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News briefsPolartec launches “Outdoors are for Everyone” campaign on diversity
Polartec kicks off the new year with a new digital campaign, “Outdoors are for Everyone,” showcasing the diversity of nature and outdoor enthusiasts. The fabric specialist has created a separate web page for the project. The central element of the campaign is a two-minute video scored by Grammy Award nominees ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
